For Startups

You've built the product. Now you need the market.

We help urban technologies reach

real city deployments.

City markets are complex. We know how they work and we know the people inside them. We help urban tech founders get further, faster.

Getting urban technology into cities takes more than a sales process.

Growth often means expanding across countries and markets, each with its own regulations, decision-makers, and way of working.

We've helped urban technology companies navigate that complexity across Europe and beyond. If you're entering a new market or looking for the right partners, we can help.

How we work with startups

Three ways to work with us, depending on where you are and what you need.

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CITY MARKET BOOTCAMP

The fastest way to understand city markets

City markets have their own logic. Procurement processes, decision-making, hierarchies, budget cycles, and political priorities all shape how projects move forward. Understanding how these pieces fit together makes it easier to approach the right people at the right time.

The City Market Bootcamp transfers what we've learned from 60+ projects across European cities and markets into a focused session for your team. You leave with a concrete understanding of how the urban ecosystem works and a playbook you can use straight away.

Format: 2 × 3-hour sessions. Virtual, in-person, or as part of an accelerator programme. We adapt to your context.
Who it's for: Founders, sales leads, and BizDev teams at urban tech companies who want to understand how city markets work before investing time and resources.
What you leave with:
- A clear picture of how urban procurement and decision-making works
- A practical city GTM playbook tailored to your context
- An honest view of where you're likely to face friction and how to reduce it
Case Studies →

URBAN BLUEPRINT

Your strategy for entering urban markets

Understanding city markets is one thing. Deciding where your technology fits, which markets to prioritise, who to approach first, and how to communicate your value is another.

The Urban Blueprint helps you answer those questions. We work with you over a defined period to develop a complete urban market strategy and communication toolkit that fits your goals and stage of growth.

We start with a conversation about where you are today and where you want to go. From there, we shape the work around your priorities, whether you're focusing on one city, one country, or a broader expansion.

No introduction commitments. The value is in the strategy. If relationships follow, and they often do, it's because the work is good, not because it's in the contract.

Who it's for: Urban tech companies at any stage that are ready to invest seriously in their urban market approach. You have something that works and you need a clear plan for deploying it.
What you leave with:
- Urban market strategy and specific ecosystem map for your target geography
- Target city or market selection with clear prioritisation logic
- Messaging and positioning that works for investors and urban decision-makers
- Pitch narrative reviewed and sharpened where relevant
Engagement: Fixed-fee project or 3-month retainer. Limited slots per quarter.
Case Studies →

URBAN ADVANCE

A long-term partnership for the startups we back

Urban Advance is a long-term partnership for a small number of urban tech companies where we see strong alignment. We work together when there's a strong fit between what you're building, your ambitions, and the markets where we can make the biggest difference.

We work closely with your team over time, supporting your strategy, helping you build the right partnerships, and sharing our experience as you grow across city markets. When introductions make sense, they're based on a clear understanding of your business and the people you're meeting.

We keep the number of Urban Advance partnerships deliberately small. That allows us to stay involved, respond when you need us, and build relationships that create value over the long term.

Who it's for: Urban tech scaleups and high-potential startups where we see a genuine fit with our ecosystem. We look for companies whose work connects directly with the cities, infrastructure operators, investors, and organisations we're already working with, and where a long-term relationship creates real value on both sides.
What it includes:
- Ongoing strategic advisory
- Selective introductions to cities, infrastructure operators, corporates, and investors
- Partnership facilitation across European and international markets
- Deployment support over time
Engagement: Retainer-based. Get in touch to start a conversation.
Case Studies →

Why work with us

We find your optimal path.

We've worked embedded in urban ecosystems alongside city administrations, infrastructure operators, startup founders, and investors. We know how these environments work because we've operated inside them.

We’re hands-on and don’t waste time.

We're founders and operators ourselves. No frameworks that don't translate into action, no reports that sit on a shelf. If there's a faster way to get where you're going, we'll find it.

We nurture a high-level, global network.

100+ founders supported. 60+ projects. €32.3M in funding helped raise. The relationships we've built across European urban ecosystems are what make the work possible and what you get access to when you work with us.